The Alliance supports CPG brands at every phase of the product development lifecycle. Understanding where you are in the journey helps you find exactly the right resources.
Every great consumer product starts with an idea. The Innovate phase is about turning that idea into something real — developing recipes, testing formulations, validating with real customers, and getting the science right before you invest in production.
Home-based food production for farmers markets and direct-to-consumer sales. The lowest-risk way to validate your concept with real buyers.
Licensed shared-use kitchen spaces for your first real production runs. Health department approved, commercial equipment, flexible rental terms.
R&D facilities with food scientists, nutritional analysis, shelf-life studies, and university partnerships. Where recipes become formulations.
From concept to working prototype — patent guidance, product development, and prototyping for food and non-food consumer products.
You've validated the idea. Now it's time to build it for real. The Create phase is about taking your proven concept and manufacturing it at scale — finding the right production partner, finalizing packaging, and building a supply chain that can support retail distribution.
Pre-commercial production testing to validate your manufacturing process before committing to a co-packer. The bridge between innovation and scale.
Outsourced manufacturing at commercial scale. You own the brand and formula — the co-packer owns the facility and equipment. The core of the Alliance.
White-label and exclusive-label manufacturing for retailer brands and store brand programs. Manufacturing for other people's brands — you supply the label, they supply the factory.
For brands ready to build or optimize their own manufacturing plant. Facility planning, equipment sourcing, regulatory compliance.
Your product exists. It's manufactured, packaged, and ready. Now you need to get it into the hands of consumers. The Launch phase connects you to retail channels, distribution networks, broker relationships, and go-to-market strategy — leveraging the Alliance's decades of retail relationships.
If you have a validated product concept and need a manufacturer to produce it under your brand label — you're in the CREATE phase. PrivateLabeling.org is the dedicated resource for finding private label manufacturing partners across 65+ product categories.